David Wilson

David Wilson

Product founder who designs and ships.

tl;dr

I've been building things since I convinced my 9th grade teacher to let my friend Ross and me mod a video game instead of doing our biology assignment. Only one problem: neither of us could code! We spent months of long nights figuring it out – and later founded two startups together.

The first company, Cape Networks, started in a basement in Cape Town. We designed and built our first hundred hardware units by hand – team-building consisted of smashing rubble in the backyard with a sledgehammer. We sold to Aruba/HPE and moved to San Francisco. I led about fifty people at peak, including product, design, engineering, and sales – and grew the business to $10M/y revenue. Aruba's founder offered me a Chief Design Officer role to stay, but my cofounders and I wanted to build something new.

My second company, Hunch, was a deep dive into AI: agents, eval systems, and what it takes to make AI products that actually work in production. We had real traction – 300K users in two weeks on one project – but couldn't find a venture-scale business model and wound it down.

What's next

I want to lead and build, hands-on, making products people love. Every product leader should be building with the best AI tools right now, to get more done and keep up with where the frontier is.

Two themes run through my career:

Making complex work accessible. Cape gave non-experts instant visibility into network health. Neon Data (pre-Hunch) made data exploration fluid for non-analysts. Hunch put multiple AI models and tools in one place anyone could use. I love making powerful tools feel simple and fun.

Shipping under pressure. AI is rewriting how every product works, which means a lot of product teams are back in 0→1 mode whether they expected to be or not. Navigating ambiguity and iterating fast is where I'm at my best.

If you're working on an interesting problem, I'd love to hear about it.

What I've built

Hunch / Overclock

Visual AI workspace and background AI agents. Started with Hunch, a beautiful canvas to create workflows with any AI models. Evolved into Overclock: agents that review each other's work, learn from feedback, and are actually reliable in production. Hunch is still used by thousands of people – here's a demo from when we won the Latent Space AI UX award.

LinkedIn Rewind / Coauthor

Viral year-in-review product. 300K users in two weeks (2024). Idea to production in 4 days, then 60+ versions in 17 days. Rebuilt it in 2025, charged for it, and drove $150K ARR to Coauthor, an AI writing partner, in two weeks. Also designed and shipped a free carousel generator in less than 2 days.

Neon Data

Super fast data exploration for regular humans. Demo of automatic visualization, instant cross-filtering, auto-joins. More about the inspiration: Latency is the Mind Killer.

Cape Networks

Hardware + SaaS for network performance management. Founder/CEO. Acquired by HPE/Aruba. $10M/y revenue. I'm proudest of how beloved our product was by 2,000+ customers including Microsoft, Amazon, Home Depot, and Disney. Disney even shot a testimonial video in front of the Falcon, a big moment for the little boy in me from Cape Town!

AI tools I'm using most

In addition to using Cursor Agent and Claude Code, I run ~1,000 prompts per week across different models, mostly in Hunch and ChatGPT. It's how I develop intuition for what each is good at.

  • A thinking partner for hard or nuanced problemsClaude Opus 4.5
  • Research-intensive or “boil the ocean” tasksGPT-5.2 Pro
  • Working with a ton of content fast & cheaplyGemini 2.5 Flash
  • Complex/precise image analysisGemini 3 Pro
  • Wrangling messy, iterative projectsHunch
  • Async coding from my phoneCodex
  • Agentic coding at my deskClaude Code

Updated January 2026

Personal

I live in San Francisco with my wife and two daughters. Outside work: piano, Star Wars LEGO and other projects with my kids, sneaking in cricket and rugby highlights when I can, and movies at the Alamo Drafthouse.

Get in touch